Use cases

Questions that never
made it to a dashboard

Asky starts with one warehouse and one business unit. These are the first questions teams tend to bring.

Use cases by industry

BANKING

Risk and portfolio questions, without a data request

Air-gapped deployment means the core banking warehouse is queried where it lives, with row-level security intact.

“Which branches grew deposits fastest last quarter?”
INSURANCE

Claims and renewal patterns in plain language

Definitions like loss ratio live in the vault, so every team gets the same number for the same word.

“Where did claim frequency rise against last year?”
TELCO

Churn and campaign reads at business speed

Large subscriber tables stay in place; EXPLAIN keeps ad-hoc curiosity from touching production capacity.

“Which segments churned most after the tariff change?”
RETAIL & E-COMMERCE

Merch and marketing self-serve

Category managers ask follow-ups in the same conversation instead of queueing a second report.

“Which SKUs drove margin, not just revenue, in June?”
PREDICTIVE ANALYTICS

Who is going to churn next week

Asky reads your scoring model’s output the same way it reads a fact table — the answer comes back as a risk breakdown, the top driver, and the recoverable slice, not a score column.

“Who is going to churn next week?”
AGENT · MARKETING AUTOMATION

Campaign segment creation, end to end

Describe the audience in a sentence. Asky builds the segment, applies consent and KVKK filters, drafts the SMS and email copy, and syncs the whole thing to your marketing automation tool as a live audience that refreshes nightly.

“Build a win-back segment for lapsed high-value customers.”

Inside the data team

Asky is not a replacement for analysts — it removes the repeat ad-hoc queue. The data team owns the vault, the roles and the quotas, and gets back the hours previously spent re-answering variations of the same question.